Definitely agree on the Bob Champion story Andy, but my other sporting heroes are:

Kenny Dalglish (or King Kenny!!)
Tommy Burns
Ally McCoist
Davie Cooper (Super Cooper!)
Alan Hansen (From his Partick Thistle days - Don't like that he forgets himself and spent the World Cup talking about "we" for England!? Numpty!!)
Ben Hogan (I am my father's daughter!!)
Barry McGuigan
Lorenzo Amoruso (although not purely for his footballing skills..... )
Gavin Hastings
Chris Paterson