And I also agree with you Andy, that those working for HfH are not, in themselves, heroes! They are charity workers doing a great job, yes, but NOT heroes!!
Not sure about the actual difference between the work of HfH and the British Legion. We also have Erskine Hospital up here for veterans (old and new!) and a lot of folk around these parts are probably AS likely to give to Erskine as HfH. Much moreso than the British Legion!